Equativ
Athénaïs Derrien is a seasoned professional in the digital advertising and marketing sectors, currently serving as a Senior Account Manager at Equativ since September 2022, where partnerships are developed to monetize data and inventory across premium publishers and ad networks in several European countries. Prior to Equativ, Athénaïs worked at ID5.io for four years in various roles, including Sales and Business Development Manager and Publisher Account Manager, focusing on building long-term partnerships and preparing for the cookieless future of advertising. Earlier experiences include a Marketing Assistant role at ID5.io and a Junior Consultant position at Groupe Seemore. Athénaïs holds a Master of Science in Digital Marketing and Project Management from SKEMA Business School and has a solid foundation in business from North Carolina State University. Additionally, leadership skills were honed as President of the Océane Sailing Team.
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Equativ
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Equativ is the new single name for Smart Adserver, DynAdmic and LiquidM — three proven innovators in advertising technology. Our vertically integrated company provides brand and privacy-safe solutions that empower our clients to achieve maximum impact while respecting the rights of consumers. The union combines client expertise and engineering excellence to serve the interests of both the supply-side and demand-side with equal professionalism and technical sophistication. We are headquartered in Paris and New York, operating globally with a team of more than 450 in 20 offices. We offer the market its own independent ad server, SSP, buyer tools, and media services to fulfill the promise of advertising technology. Learn more at Equativ.com.
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