Zoey Yichen Liu

Personal Trainer / Lifeguard at Equinox

Zoey Yichen Liu is a multifaceted Creative Director at Trailblazer Heroes, where responsibilities include overseeing the design and educational integration of a card game featuring Asian American Pacific Islander figures. With a background in personal training and lifeguarding at Equinox, Zoey also excels in managing client relationships and fitness program development. Previous roles include Art Direction Intern at Interpublic Group, Course Assistant at Columbia University in advanced game design, and a Freelance Photographer and Videographer. Notably, Zoey designed games for educational purposes while serving as an Educational Game Design Fellow at RAND Corporation and conducted digital game research at Teachers College. An accomplished social media manager, Zoey significantly boosted reviews and online presence for Blue Ocean Surf Club. Educational credentials include a Master of Education in Educational/Instructional Technology and Media from Teachers College, Columbia University, along with degrees in Visual Communications and Design from Fordham University and additional studies at Columbia Business School and Columbia Law School.

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