Verónica Sifuentes Sarmiento

Verónica Sifuentes Sarmiento is an experienced professional in communication and project management, currently serving as Gerente General at Es Hoy since January 2021. Verónica previously held the position of Subgerente de Proyectos Estratégicos at Ferreycorp S.A.A from November 2017 to December 2020 and was Jefe de la Oficina General de Comunicaciones at the Ministerio de Educación del Perú from September 2016 to September 2017. Earlier roles include Subgerente de Cultura y Comunicación Interna at Ferreycorp S.A.A, Jefe de Comunicación Interna at Ferreyros S.A., and Consultora de Proyectos at APOYO Comunicación, where Verónica designed and developed corporate image studies and communication strategies. Verónica has academic experience as a docente at Universidad Peruana de Ciencias Aplicadas and holds a degree from Pontificia Universidad Católica del Perú, along with advanced studies in digital transformation strategy and corporate communication.