Cassie York

Cassie York has more than 15 years of marketing experience in leadership roles, Cassie York brings a diverse and comprehensive marketing and project management background to E&S Ring. Cassie oversees marketing for E&S Ring’s portfolio and corporate brand, including digital marketing, lead generation, branding, reputation management, data analysis, communications, marketing systems, and marketing automation.

With a passion for customer service, obsession with user experience, analytical approach to performance, and a keen eye for design, Cassie leads the E&S Ring marketing team to create an engaging, appealing, and cohesive experience for its prospects and residents.

Since joining E&S Ring in 2019, Cassie has created and executed a comprehensive marketing strategy, implemented numerous new systems and processes, create new branding for properties, developed new websites for the portfolio, streamlined marketing operations across the board, and more. She played a key role in a lease-up and collaborates with portfolio managers and business managers to ensure the ongoing and optimal performance of each of their properties.

Cassie previously served as the chief marketing officer at SkyOne Federal Credit Union and has led initiatives for branding, mergers, core system implementation and conversion, and product development.