Lorena Blasco-Arcas

Lorena Blasco-Arcas is a prominent academic in the field of marketing, serving as the Co-founder and Director of the TRACIS Research Center at ESCP Business School since September 2015. In addition to holding the position of Full Professor in the Marketing Department, Lorena is also the Scientific Director of the MSc in Marketing & Digital Media and a member of the ESCP Research Ethics Review Committee. Lorena's extensive teaching experience includes roles as a Visiting Professor at various institutions such as the Università degli Studi di Modena e Reggio Emilia, CFVG, and DIFC Academy. With a PhD in Marketing from the Universidad de Zaragoza, Lorena has made significant contributions to academic programs and research initiatives, including board membership at SERVSIG and lecturing in multiple business disciplines.