John Florer

John Florer serves as the Chief Operating Officer at esellas, where responsibilities include leading business strategy and operations for a start-up focused on optimizing go-to-market performance for Fortune 500 companies. Previously, at DXC Technology, John held the position of Director of Global Sales Strategy, managing strategic global sales pursuits and improving regional performance. In their tenure at Hewlett Packard Enterprise, John occupied various director roles, enhancing advisor services, leading organizational transformations, and improving operational effectiveness. Earlier in their career at Electronic Data Systems, John excelled as Vice President of Global Sales Strategy & Performance, significantly boosting sales productivity and managing large teams. John holds a Bachelor of Science in Economics from The University of Texas at Austin.