Annika Fored

Annika Fored currently serves as the Head of Marketing at Esmaeilzadeh Holding since January 2023 and has been the Deputy CEO at Dr. Saeid AB since April 2018. Fored's academic background includes a Master's degree in Management from Macromedia University of Applied Sciences and two Bachelor's degrees in Economic History and Communication and Media Studies from Stockholm University. Previous experience includes a Master's thesis at Rolls-Royce Motor Cars, focused on luxury experiences and business models amid digital transformation, a research project with Sky Deutschland GmbH on customer decision journeys, and marketing consultancy for Pioneer Investments. Additional roles include research at ProSiebenSat.1 Accelerator and an office trainee position at the Swedish Chamber of Commerce for the UK. Fored’s diverse expertise spans marketing, research, and management within various industries.