Amanda Ma is currently the Business Director at EssenceMediacom, where Amanda is responsible for the End-to-End experience planning, integrating consumer touch points in terms of media, social, shopper, and experiential across GCM for Coca-Cola. Prior to this, Amanda held positions such as Connection Planning Director at Carat China, Senior Planner at AB InBev APAC, and Strategy Director at UM Worldwide. Amanda has a Bachelor's degree in Arabic Language and Literature from Shanghai International Studies University.
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