Brenda Elisabeth Lopatkin

Brenda Elisabeth Lopatkin is a media professional with extensive experience in media planning and client relations across various industries including tourism, consumption, finance, and automotive. Currently serving as Coordinadora de Medios at EssenceMediacom, Brenda manages direct client interactions related to strategic and operational matters for The Coca-Cola Company, ensuring successful campaign implementation while coordinating internal teams and additional departments. Previous roles include Sr. Media Planner at Super, where Brenda designed and executed communication media plans for multiple clients, and Jr. Media Planner positions at Publicis Groupe and Mediabrands, focusing on comprehensive media strategies for brands such as L'Oreal and Western Union. Brenda's educational background includes a Licenciatura in Publicidad from Universidad Abierta Interamericana, an Executive Program in Marketing and Strategic Planning from the University of Buenos Aires, and a postgraduate degree in Marketing from UADE Business School.