Lina Arango

Lina Arango is a seasoned professional in digital strategy and marketing, currently serving as the Global Digital Associate Director for Richemont at EssenceMediacom since November 2022. Lina's expertise encompasses crafting annual global digital strategies, implementing holistic digital campaigns, and ensuring data integration across channels. Previous roles include International CRM and Acquisition Manager at La Bouche Rouge, International Senior Digital Insight Analyst at Publicis Groupe and Coty, and Consumer and Market Intelligence Analyst at L'Oréal. Lina's background in e-commerce management at Falabella Retail and brand analysis at Bayer Pharmaceuticals further underscores a robust understanding of consumer insights and market dynamics. Educational credentials include multiple Master's degrees in Luxury Management and a Bachelor's in Industrial Engineering from Universidad de Los Andes.