Melinda Toscano

Melinda Toscano is currently the Partner and Global Strategy & Planning Lead at EssenceMediacom's Global Center of Excellence, handling various tasks such as strategy and planning, client services, global partnerships, business integration, and cross-functional/discipline management. Melinda has extensive experience in the media industry, having worked at companies like Publicis Media, Spark Foundry, Joule, Kinetic, TAB, and others. With a BA in Sociology from Fairfield University, Melinda's expertise lies in media planning, client consultation, sponsorship activations, budget scenarios, advanced TV solutions, content creation, data, and ad tech implementation.