Shilpa Dua

Shilpa Dua (Lall) is an experienced professional with a background in analytics and a focus on various industries such as Credit Cards, Telecom, Retail, and Media. Shilpa has held leadership roles at companies like EssenceMediacom, Urban Dhaage, Essence, dunnhumby, and Fractal Analytics. Shilpa has a Master's degree in Economics from Delhi School of Economics and a Bachelor's degree in Economics from Shri Ram College of Commerce. Shilpa's expertise lies in building scorecards for clients and profiling customer bases using RFM techniques.