William Allcock

William Allcock is an experienced professional in digital marketing and commerce search, currently serving as Associate Director of Commerce Search at EssenceMediacom since April 2024. Prior to this role, William held several positions at Catalyst (part of GroupM) from November 2018 to April 2024, advancing from Associate to Manager within Paid Search & Social, Biddable, and Retail Media. William's earlier experience includes serving as Assistant Dock Master at Newport Yacht Club, where skills in operations management and client relations were honed. Additionally, a digital marketing internship at Salve Regina University showcased talents in branding, content management, and website optimization. William earned a degree from Boston University College of Communication between 2014 and 2018.