Zach Smith

Zach Smith serves as the Joint Global Head of Experience Strategy for WPP Open X at WPP, focusing on The Coca-Cola Company since May 2023. Concurrently, Zach holds the position of Senior Partner and Group Strategy Director at EssenceMediacom, also serving as the global lead for Coca-Cola TM. Zach's extensive experience includes over a decade at MediaCom, where roles spanned from Global Experience Strategy Lead for Coca-Cola TM to Senior Partner in various strategy director positions. Previous roles included significant strategic positions at Optimedia and Haines & Kibblehouse, Inc., while educational credentials include a B.A. in Advertising from Penn State University.