Daniel McPherson

Daniel McPherson is an experienced sports executive currently serving as the General Manager - AFL and General Manager - Performance at Essendon Football Club since November 2022. Prior to this role, McPherson was the General Manager - Football Performance at North Melbourne Football Club from November 2021 to August 2022. McPherson has an extensive background at Melbourne Football Club, where roles included General Manager - Football Operations, AFLW, VFL & VFLW, and Manager - Football Operations. Earlier career highlights include positions as an Owner/Manager at Bowral Newsagency and a Development Coach at Sydney Swans Ltd. Daniel McPherson holds a Bachelor of Business in Accounting from Southern Cross University, earned between 1998 and 2004.