Essendon Football Club
Daniel McPherson is an experienced sports executive currently serving as the General Manager - AFL and General Manager - Performance at Essendon Football Club since November 2022. Prior to this role, McPherson was the General Manager - Football Performance at North Melbourne Football Club from November 2021 to August 2022. McPherson has an extensive background at Melbourne Football Club, where roles included General Manager - Football Operations, AFLW, VFL & VFLW, and Manager - Football Operations. Earlier career highlights include positions as an Owner/Manager at Bowral Newsagency and a Development Coach at Sydney Swans Ltd. Daniel McPherson holds a Bachelor of Business in Accounting from Southern Cross University, earned between 1998 and 2004.
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Essendon Football Club
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The Essendon Football Club is an Australian Rules Football club. Established in 1872, the club has won 16 premierships and is supported by over 1 million people across Australia, with 81,662 members. The Essendon Football Club has a reputation as a leader in the Australian sports industry and is one of the premier AFL clubs. With a passionate supporter base, proud history and strong ties with the community.