Merijn de Ruijter van Steveninck

Senior Business Analyst Web, Lead CRO Guild & Scrum Master Team Online at Essent

Merijn de Ruijter van Steveninck has worked in various roles and companies throughout their career. Merijn started in 2006 as a Marketing and Communication Intern at JCDecaux and later joined HJ Heinz as a Marketing Intern. In 2011, they worked as a Jr. Business Analyst at Bookerzzz, where they provided support to the marketing, supply, and finance departments. Merijn then became a Business Analyst/Consultant and eventually a Team Lead Analytics, responsible for management reporting, generating insights, financial forecasting, and business intelligence development.

In 2016, Merijn joined MediaMarkt Nederland as a Business Analyst and later became a Senior Performance Marketing Specialist focusing on web analytics. After that, they worked at Nederlandse Loterij as an Online Data Analyst. In 2020, they joined Essent, where they started as a Web Analyst and CRO Chapter Lead, responsible for web analytics, project management, and leading the CRO guild. Merijn then became a Senior Web Analyst and is currently working as a Senior Business Analyst Web, Lead CRO Guild & Scrum Master team Online, focusing on CRO, scrum mastering, and leading the CRO guild.

Overall, Merijn has extensive experience in web analytics, project management, business intelligence, and marketing analysis across various industries.

Merijn de Ruijter van Steveninck has a diverse education history. In 2004, they obtained a B Com degree in Marketing Management from HBO Nederland. Merijn later pursued further education at the University of Groningen, completing a Pré-MSc BA in Marketing from 2007 to 2009. In 2008, they earned an MSc degree in Marketing from the same university. In 2020, Merijn completed a Post HBO program in Philosophy from NTI. Additionally, they obtained a Lean Green Belt certification from UPD & Essent in 2023. Merijn has also acquired various certifications in different subjects, including Certified ScrumMaster (CSM) from Scrum Alliance in 2023 and Digitale toegankelijkheid from e-Academy.org in 2022.

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