Jacob Matthews

Jacob Matthews is a seasoned professional in business intelligence and marketing analytics with over 15 years of experience across multiple industries. Currently serving as Sr. Manager of Business Intelligence - Digital Acceleration at Essilor since 2019, Jacob previously held roles at Tenet Healthcare, where innovative processes for control group creation and ROI measurement were established, and at Epsilon, where direct marketing campaigns for Fortune 100 automotive clients were managed. Jacob's tenure at Cox Communications involved various managerial positions focused on customer contact strategy and marketing campaign analysis, leading teams and utilizing sophisticated statistical methods to optimize marketing performance. Jacob holds an MBA in Marketing from San Diego State University and a Bachelor's degree in Economics.