Marketing and Brand Management

The Marketing and Brand Management team at EssilorLuxottica is responsible for developing, implementing, and overseeing marketing strategies that enhance and promote the company's diverse portfolio of eyewear brands, including Ray-Ban, Oakley, and Varilux. This team works on market analysis, brand positioning, digital marketing, retail marketing, and consumer insights to drive brand awareness, customer engagement, and sales growth across various global markets. They collaborate with key stakeholders in sales, retail, e-commerce, and corporate communications to ensure cohesive and effective brand management and marketing initiatives.