established.inc . the creative licensing company
Peter Boutros is an accomplished executive with extensive experience in leadership roles spanning various industries. Currently serving as the Chief Executive Officer and a member of the Board of Directors at Howard's, a leading appliance and electronics retailer in Southern California, Peter also contributes as a member of the Board of Advisors for Match My Makeup, a platform specializing in advanced color matching technology. Prior to these roles, Peter held senior positions at Transformco as President of Kenmore, Craftsman, and DieHard brands, and was Chief Marketing Officer and Head of International for these brands. Additional experience includes roles as President and COO at RSI Development, Worldwide President at Total Immersion Augmented Reality Technology, and Senior Vice President at The Walt Disney Company, where responsibilities encompassed global licensing and category management. Peter's early career includes a position as Marketing and Product Development Manager at Nestle Australia. Education includes time at Harvard Business School and the University of Oxford.
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established.inc . the creative licensing company
We are a creative licensing company specialized in transforming potential into prosperity through strategic brand licensing. At Established Inc., our mission is to forge innovative partnerships that introduce iconic brands—such as: 📌 RCA, 📌 Thomson, 📌 Blaupunkt, 📌 SABA, 📌 NordMende, 📌 Ferguson, 📌 Victor, 📌 Victrola, 📌 Proscan —into new markets and applications. We invite manufacturers, distributors, and retailers passionate about excellence and innovation to explore licensing opportunities with us. Whether you're looking to: 📈 Expand your product line, 📈 Enter new markets, or 📈 Elevate the market perception of your product lineup Our team of experts is here to guide you every step of the way. By aligning with established. , you gain: 📈 Access to Iconic Brands: Leverage our portfolio to differentiate your offerings and captivate your target audience. 📈 Market Agility: Quickly respond to market demands and trends with products that carry a seal of quality and trust. 📈 Strategic Support: From brand guideline adherence to quality control and marketing, our comprehensive support system is designed to optimize your go-to-market strategy and sales performance. License inquiries welcome. For more information, please visit our website https://established.inc