Crystel Induni has a strong background in marketing and communications, with experience working for various companies. Currently, they are the Marketing Team Lead at Establishment Labs, where they develop and executes healthcare communication plans and manages marketing strategies across multiple channels. Prior to this role, Crystel worked as a Digital Campaign Coordinator at Establishment Labs, where they created and managed the online presence of the organization to build brand awareness and engage with the digital community. Before joining Establishment Labs, Crystel worked at Findasense as a Social Media Manager, leading community managers and planning digital strategies for Coca-Cola Central America. Crystel also worked as a Community Manager at Findasense, where they improved engagement rates through communication with followers and organized monthly content. Crystel's previous experience also includes working as a Customer Service Representative at Amazon, where they assisted customers with inquiries and handled package tracking and refunds.
Crystel Induni obtained a Bachelor's degree in English Language and Literature, General from the Universidad de Costa Rica UCR between 2008 and 2013. Crystel also pursued a Bachelor's degree in Journalism from the Universidad Internacional de las Américas, completing it between 2010 and 2015. In addition to their formal education, Crystel has obtained multiple certifications in various fields, including LinkedIn Content and Creative Design, LinkedIn Marketing Strategy, Digital Marketing, Digital Marketing Professional Certificate - DMPC, Foundations of Project Management, Scrum Master Certified (SMC), Scrum Master Professional Certificate - SMPC®, Design Thinking: Innovación Centrada en el Cliente, Excel Avanzado, Excel Básico, Fotografía y video profesional con tu móvil, Google Ads y Facebook Ads desde cero, Search Engine Optimization, Free Competitor Analysis Tools Workshop, Strategy & Planning, Digital Marketing Certification, Community Management, and Inbound Certified. These certifications were obtained from recognized institutions such as LinkedIn, CertiProf, Google, Universidad de Costa Rica, Universidad Estatal a Distancia de Costa Rica, Domestika, Vix Academy, Universidad Creativa / Animal Ad School, and HubSpot Academy.
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