Kim Plesner

Kim Plesner is the program and content manager at Estate Media. Prior to their current position, they served as the online and editorial chief at TV 2 Sport from September 2007 to September 2012. In this role, they were responsible for the development and launch of tv2sport.dk (CMS: Drupal), business planning and overall project management. The website was named one of the top 50 on the FDIM list after just three years, with 250,000 users per month. Kim also launched pay-per-view live streaming.

As editorial chief, Kim managed a team of approximately 25 TV and online journalists. Kim developed a new social media strategy that resulted in 100,000+ followers in 2011. Kim was also responsible for strategic partnerships with TV 2 Sputnik (now TV 2 Play), Ekstra Bladet, BT, Tipsbladet, and JP. Kim served as the responsible editor for a product placement TV series (Kongeetapen) in collaboration with Post Danmark. In addition, they organized various events, including NFL Live from Bremen with Claus Elming and Jimmy Bøjgaard.

Before their time at TV 2 Sport, Kim served as the CEO at Sportenkort from August 2001 to December 2003 and then as the managing director at Veloropa ApS. From January 2004 to August 2007, they were the online chief at Riis Cycling.

Kim Plesner works with Mia Skjoldstrand - Senior projektleder, Jonas Linke - Kommerciel chef, and Jacob Bøegh - Teknisk chef. Kim Plesner reports to Lars Bernt, Adm. direktør.