Jieni Chen

Jieni Chen is an experienced media professional currently serving as Media Manager at The Estée Lauder Companies Inc. since December 2023. Previously held the position of Media Planning Director at Hylink Group and served as Digital Media Manager at Shiseido, where responsibilities included developing media strategies to enhance brand engagement and drive e-commerce growth. Earlier roles included Media Analytics Manager at GroupM, where an analytics framework for programmatic media was established, and a Client Specialist at Google, assisting clients with the Data Studio platform. Jieni began the career as a Senior Data Analyst at AdMaster Inc. and completed a Business Modelling Internship at BT. Academic qualifications include a Master of Science in Business Analytics and Consulting from the University of Warwick and a Bachelor of Arts in International Business Management from The University of Nottingham Ningbo China.