Sonam Peden

Sonam Peden is a marketing professional currently serving as the Marketing Senior Coordinator for Tom Ford Beauty at The Estée Lauder Companies Inc. since July 2025. Prior experience includes a role as Business Development Manager with a marketing focus at CyDen from March 2023 to June 2025, as well as Assistant Marketing Manager. Sonam also worked as a Business Development Associate at Kate of Tokyo from October 2019 to December 2022, where significant accomplishments included increasing US branch revenue by 33% while managing a remote team and securing exclusive distributor agreements in new markets. Earlier experience includes serving as a Student Ambassador for the Global Business Case Challenge APU and as a Resident Assistant at Ritsumeikan Asia Pacific University, where Sonam earned a Bachelor of Business Administration in Accounting and Finance. Additionally, Sonam spent time at BISLA studying Communication and Media Studies.