Yumeng Ji

Yumeng (Moe) Ji is an experienced digital marketing professional with a strong background in brand management and marketing analytics. Currently serving as the Assistant Manager for Digital Marketing & CRM at La Mer within The Estée Lauder Companies Inc. since October 2020, Yumeng is responsible for developing marketing strategies for key campaigns and coordinating with creative teams to produce various media assets. Prior roles include Digital Marketing Lead at Petite Studio NYC, where Yumeng achieved a notable return on ad spend and optimized e-commerce performance, and Digital Marketing Specialist at China Telecom Americas, where Yumeng created major digital campaigns and conducted detailed data analyses. Academic credentials include a Master's degree in Integrated Marketing from New York University, a Bachelor's Degree in International Economics and Trade from the University of International Business and Economics, and a Data Analytics Boot Camp certification from Columbia University.