Zhoe G.

Ecommerce Director at The Estée Lauder Companies

Zhoe Garcia is an accomplished director with extensive experience in ecommerce and marketing. Currently serving as the Director of Ecommerce at Interparfums, Inc., Zhoe successfully increased gross sales by over 170% and retail sales by over 190% in 2022, while launching three brands on Amazon Premium Beauty. Previously, as Director of Growth at Blue Kazoo, Zhoe drove revenue growth across Amazon and Shopify, managed marketing budgets, and optimized the customer journey and SEO strategies. Zhoe also held the position of Ecommerce & Marketing Director at Two's Company, where responsibilities included planning and managing marketing initiatives, increasing website traffic, and leading a marketing team. Prior experience at Michael C. Fina Co., Inc. encompassed roles from Director of Marketing & Ecommerce to Digital Production Manager, where Zhoe focused on brand development, data quality control, and customer engagement. Zhoe holds a Bachelor of Fine Arts in Graphic Design from the School of Visual Arts.

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