Sandy Skrovan

Sandy Skrovan has a diverse and extensive work experience in the retail and consumer products industry. They have worked as a Content Marketer at eStoreMedia, where they collect and analyze data on online products to provide valuable insights for consumer brands. Prior to this, Sandy has held roles such as Content Marketing Manager at Profitero, where they led content marketing activities to drive brand awareness and support sales lead generation. They also worked as a Contributing Editor at Industry Dive, providing industry insights and knowledge-sharing through the development of feature articles and news stories. Sandy has also worked as an Independent Consultant, offering market research, analytics, and insights to help retail and consumer product manufacturers anticipate market changes and identify growth opportunities. Additionally, they have experience as a Research Director at PlanetRetail RNG (now Edge by Ascential) and as a Vice President at Kantar Retail, where they led thought leadership efforts and provided retail research and consulting services to leading CPG companies. Sandy's work experience also includes a significant tenure at Retail Forward (now dba Kantar) as SVP and Manager of Food/Drug/Mass, Walmart, and Target Programs, where they directed a syndicated research and intelligence program. Overall, Sandy Skrovan's work experience highlights their expertise in content marketing, market research, and industry analysis in the retail and consumer products sector.

Sandy Skrovan holds an MBA degree in Business from Kent State University. Additionally, they obtained a BBA degree in Business and Marketing from the same university. In March 2022, Sandy obtained a certification from Profitero as a Profitero Certified professional.