Roberto Ruiz Rivera

Roberto Ruiz Rivera is a marketing professional with extensive experience in customer success, account coordination, and digital marketing. Currently serving as Customer Success Coordinator at Estratégica smarter marketing since January 2022, key responsibilities include managing digital ecosystems for Grupo Lamosa, developing communication strategies using Salesforce, and overseeing multidisciplinary teams. Previous roles include Marketing Manager at Top Data Mayoreo and Project Manager at Blue Pure Loyalty, where Roberto managed loyalty programs and marketing strategies across various sectors. Roberto holds a degree in Marketing from Universidad Tecnológica de México and furthered education through Salesforce and HubSpot Academy, specializing in Marketing Cloud and social media management.