Johan Westberg

Johan Westberg is an experienced professional in consumer research and shopper marketing, currently serving as the Consumer Research & Shopper Marketing Manager at Estrella AB since November 2021, where responsibilities include market research and insights development. Previously, Johan held roles at Essity, ICA Gruppen, Lindex, Beiersdorf, Nielsen, Axfood, and other companies, contributing to areas such as category management, customer marketing analysis, and sales performance. Educational credentials include a Master's degree from the School of Business, Economics and Law at the University of Gothenburg, an Intensive course in Digital Marketing from IHM Business School, and a Bachelor's degree in Marketing from the same university.