Moa Sandström Estmalm

Moa Sandström Estmalm has a diverse work experience spanning different roles and industries. Moa is currently the Head of Ecom & Retention at Estrid since April 2022. Prior to that, Moa worked at Peak Performance as the Head Of Ecommerce from March 2019 to April 2022. Moa also has experience in e-commerce and digital business development from their role at Lou in Love AB in 2018. Moa has a background in digital media, having worked at MTG TV as the VP Digital from December 2015 to February 2018. Moa has also held positions such as Head of AVOD/Play and Business Controller at MTG TV. Moa's early career includes a management trainee role at Modern Times Group MTG and an internship at Oriflame in 2012. Moa has also worked as a Financial Manager at Holtback Invest and as a Management Consultant at HandelsConsulting. Moa started their career as an Accounting Clerk at Lindex in 2010.

Moa Sandström Estmalm completed a Bachelor of Science degree in Management Accounting at the School of Business, Economics and Law, Gothenburg University from 2008 to 2011. In 2010, they also participated in an exchange semester at Vrije Universiteit Amsterdam (VU Amsterdam) to study Business. Later, in 2020 to 2021, they undertook Novare's Mentor Program at Novare Leadership Academy, focusing on developing skills for the new generation of leaders and professionals.