Org chart
Ben Eliass
Co-founder/CEO
Ben Eliass
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Alan Aygun
Co-Founder
Amanda Westerbom
Co-Founder
Benjamin S.
Head of Data & Analytics
Charlotte Terling
Head of Product Development
Ellen Wahlström
Head Of Customer Experience
Emma Tranarp Mann
Head of Supply Chain
Gillian Birrell
Global Sales Director
Moa Sandström Estmalm
Head of Ecom & Retention
Sara Lundell
Chief Financial Officer
Tuğba Sebastian
Head of Partnerships (Consultant)
William McCarron
Chief Strategy Officer
Caroline Hansson
Director New Brands & Products
Angelica Barwich
Brand Marketing Manager
Chelsea McGovern
Social Media and Content Manager for April (new brand by Estrid)
Kajsa Carlson
PR & Marketing Manager
Sarah Mårtensson
Social Media Manager
Tiina Tauru
Digital Content Merchandiser
Vanessa Keuro Quiñones
Influencer Marketing Associate
Sara Mehany
Global Trade Marketing Manager - Consultant Interim assignment
Emma Fredriksson
Lead Influencer Marketing Partner
Christian Camilo Avendaño Mora
Back End Developer
Patrik Boström
Operations Development Lead
