Charlie Cano

Charlie is a fearless leader. And, when they say fearless, they mean it. He has led Etex through dramatic change over the years, even before he was named CEO. And since, he’s moved Etex to the industry forefront, with the company now recognized as an industry innovator. From enhancing network, introducing new products and services and building a customer based work culture, Charlie leads by example.

He’s a 25-year veteran of the telecom industry with diverse work experience as an Outside Plant Design Engineer, a Project Manager, and Sales Director for a national consulting firm. He’s been with Etex for the last 19 years.

Utilizing his business and engineering knowledge, Charlie was responsible for guiding Etex through the Fiber-to-the-Home (FTTH) network remodel, deploying wireless technology and much more. His leadership, innovative approach, boundless energy and vision earned him the title of CEO / General Manager of ETEX in 2013. His focus since then has been the transformation of Etex customer care culture, obtaining regulatory balance for the communications industry and developing a sales channel to deliver the best in communication, information and entertainment services to residents of East Texas.

Charlie graduated from Texas Tech with a degree in Electrical Engineering and a minor in mathematics.