Stephen Sullivan

Stephen Sullivan is the head of marketing at LOGICLY. Stephen was previously the vice president of marketing at STP Investment Services from November 2019 to September 2021. Stephen was hired by the president and CEO to extend the firm's global marketing presence, increase brand awareness, build content marketing programs and collateral, and drive revenue.

At STP Investment Services, Stephen built and reinforced the company position as a FinTech disruptor by refocusing the brand style, vision, and strategy for expanding the service footprint. Stephen also designed a product marketing program to provide go-to-market strategies and processes for new products and product enhancements/releases. In addition, they launched a redesigned corporate website from the ground up to showcase the brand and value prop.

Stephen also oversaw and deployed the marketing budget across various channels, managed vendor relationships and external resources (video, web design, Upwork), and drove a campaign that resulted in the company winning an award for "Best Outsourcing Provider." Stephen implemented a social media calendar and drafted posts for topics, awards, & community service programs. Additionally, they grew hedge fund assets $18M (35%) by selling the fund to Qualified Purchasers and Accredited Investors.

Some of Stephen's other responsibilities included delivering institutional pitches; building a marketing strategy and lead gen program, including A-B testing, to support fund sales; using a CRM to organize hedge fund investor prospects; conducting ongoing email/calling campaigns to raise assets by attracting new investors; editing the hedge fund's monthly newsletter for client distribution; being a key contributor in the design & rollout of a digital subscription platform for fund investing; creating an expanded suite of marketing materials, including a sales presentation; developing/overseeing the STP content team and editorial calendar to publish evergreen content through the website; increasing LinkedIn followers 150% and engagement rate 2x; commissioning video partner to create numerous professional videos; and creating paid search campaigns in Google Ads to focus on client types, services, and company.

Stephen Sullivan has a Master of Business Administration from Fox School of Business at Temple University and a Bachelor of Science from Temple University. Stephen also has certification from HubSpot Academy in Inbound Marketing.

Stephen Sullivan reports to Emil Tarazi, CEO & Co-Founder. Some of their coworkers include Eric Wexler - Senior Web Developer, Colin Gloeckler - Chief Strategist, and Lindsey Tewell - Head of Sales.