Prassath

Prassath is the current Senior Director of Product for Consumer at Ethos Life. Prassath was previously the Senior Director of Product Management at Twitch from January 2018 to December 2021. There, they led the PM org responsible for Content Promotion and Advertising product areas. Prassath hired multiple PMs and PM Directors and built out a high performing PM group. Prassath helped scale the broader org 4X and drive a multi-fold increase in revenue by building awesome products for 30M+ daily viewers, 2M+ creators, and thousands of advertisers.

Prassath's team's accomplishments include launching multiple consumer products that brought communities together to help their favorite creators grow their audience and earn a living, launching native advertising experiences that made ads much less interruptive for viewers, driving a multi fold increase in creator adoption of advertising by making ads a reliable source of income and overcoming the stigma and friction points associated with ad monetization, and helping grow our advertiser base >10X by launching self-service buying and expanding from brand advertising to a suite of full-funnel offerings.

Prior to their time at Twitch, Prassath was at Facebook from August 2015 to October 2018 as Product & GTM.

Prassath's educational career includes completing an MBA in Computer Science from Northwestern University - Kellogg School of Management, as well as a Master of Engineering Management in Industrial and Product Design from Northwestern University. Prassath also participated in a study abroad program at INSEAD. Their undergraduate degree is in Computer Science from PSG College of Technology.

Prassath reports to Vishal Sankhla, VP, Product.