Richa B.

Richa B. currently serves as the Director of Growth & Lifecycle at Ethos, focusing on personalized, data-informed customer journeys for Direct-to-Consumer product lines. Previous roles include leadership positions at Adobe overseeing global growth and go-to-market strategies, and at Intuit leading growth and retention for TurboTax products. Richa's extensive experience in growth strategy was further developed at Upwork, where significant initiatives were established for customer activation and retention. Earlier career highlights include influential marketing roles at eBay, driving substantial revenue increases and developing innovative merchandising strategies. Richa holds an MBA in Management Information Systems from Wright State University, a Professional Certification in Strategic Decision and Risk Management from Stanford University, and a Bachelor of Commerce from the University of Mumbai.