Wolfgang Vollmann

Wolfgang Vollmann is the Vice President of Marketing at Ethos Life. Wolfgang has over 9 years of experience in marketing and e-commerce, with a focus on performance marketing and analytics.

Wolfgang began their career as the Director of E-Commerce and Online Marketing for Art.com. In this role, they managed the media-plan for Art.com's national brand marketing campaign, which won two Golden David Ogilvy Awards for excellence in advertising research. Wolfgang also developed a framework to model and measure the impact of advertising on brand awareness, revenue, and web KPIs through rigorous testing.

In 2014, Wolfgang became the Vice President of Growth Marketing for thredUP. In this role, they led the website optimization and analytics team, conducting over 40 tests that resulted in revenue opportunities of over $30M. Wolfgang also owned the social media strategy for thredUP's +4M followers/fans, and delivered higher than industry fan engagement. Wolfgang managed a team of seven, including product managers, channel managers, and one business analyst.

In 2018, Wolfgang became the Vice President of Performance Marketing & Analytics for Backcountry.com. In this role, they reversed a long-term negative trend in the affiliate marketing channel across 12 countries. Wolfgang also improved revenue and EBITDA through testing of site-wide promotions.

Wolfgang has a proven track record in delivering growth and profitability for companies in the e-commerce

Wolfgang Vollmann earned a diploma in financial controlling and business management from Coburg University.

Wolfgang Vollmann reports to Sheila Joglekar Vashee, Chief Marketing Officer. Some of their coworkers include Sterling Beck - Head of Demand Generation, Alison Price - Head of Brand, and Tony DeMarco - Head of Marketing Strategy & Analytics.