Ricardo Martínez

Ricardo Martínez currently serves as the Head of Seller Strategy & Analytics at Etsy since May 2025. Prior to this role, Ricardo held the position of Head of GTM Strategy & Revenue Analytics at Qualtrics from March 2024 to July 2025. Ricardo's extensive experience at PayPal from May 2018 to March 2024 includes various roles such as Head of GTM Strategy & Sales Analytics LATAM and Analytics & Demand Generation Sr Manager, LATAM. Earlier positions include Demand Generation Manager, LATAM, and Analytics and Sales Planning Lead, LATAM. Ricardo also worked as a Derivatives and Structuring Analyst at Sociedad Hipotecaria Federal from July 2017 to May 2018 and served as an Advisor Sr RBWM Risk at HSBC from 2016 to July 2017. Ricardo earned a Licenciatura in Actuaría from UNAM between 2012 and 2016.