Sabrina Day

Works closely with CEO to drive short and long term product development strategy to meet the needs of the customer while upholding the brand’s sustainable and ethical standards.

Leads the assessment of new product development opportunities including defining customer segments, market opportunities, market sizing, trends analysis and competitive positioning.

Manages relationships with key suppliers and manufacturers to ensure deadlines and quality standards are met and the brand’s sustainable and ethical standards are upheld.

Maintains project timeline and informs all stakeholders on progress and product development decisions.

Develops product positioning strategies including naming, architecture, value proposition and pricing strategies.

Leads the measurement of our sustainability impact including carbon footprint lifecycle assessment, water savings, etc.

Liaises with key partners in our sustainable mission including sustainability agencies, environmental NGOs and brand partners.

Communicates the brand’s sustainable mission and impact narrative through proactive marketing campaigns including but not limited to annual sustainability reports, purpose related campaigns, etc.

Develops marketing content including but not limited to blogs, videos and social content.