Serena Loy

Serena Loy is a Marketing Programs Manager who has experience in strategizing and planning multi-channel programs to guide prospects through the funnel. Serena has collaborated with cross-functional teams to execute campaign strategies. Previously, Serena worked as a Demand Generation Strategist and Content Marketing Specialist, excelling in planning and executing integrated marketing programs and creating content to position companies as market leaders. With a background in digital marketing and a Master's in Business Administration, Serena has a strong foundation in marketing and a proven track record of successful campaigns and brand building initiatives.