Anthony Heaton

Anthony Heaton has extensive experience in trade marketing and brand management, holding various leadership roles in companies such as Euro Food Brands, Samworth Brothers, and Britvic PLC. With a degree in Business & Management Studies from the University of Bradford, Anthony has demonstrated their expertise in category management, insights, and shopper marketing across various industries including food and beverage. Their career highlights include leading marketing initiatives for brands such as Pepsi, Walkers, Magners Irish Cider, and Mars Petcare. Anthony has a proven track record of driving sales and building brand strategies to enhance customer experience and market presence.