Adriana Arbeo

Adriana Arbeo is a skilled consumer insights professional currently serving as the Consumer Insights Director at Europanel and as an Executive Coach Practitioner at EMCC Global. With significant experience at BASES from 2005 to 2022, Arbeo has held various roles, including Manager of Client Consulting, where responsibilities included leading innovation consulting projects and managing client relationships across Latin America and Europe. Arbeo's earlier positions within BASES encompassed roles as Associate Manager, Senior Research Analyst, and Research Analyst, focusing on new product launches and consumer data analysis. Previous experience includes a Marketing Assistant role at Diario ABC. Adriana Arbeo holds a Bachelor of Business Administration from the University of Deusto, an exchange program degree from HEC Montréal, and a Master's degree in Coaching & Mentoring from Universidad Internacional de La Rioja.