Europanel
Guillaume Pagot is an experienced international client director with a robust background in marketing and client management, currently employed at Europanel since October 2018. Prior positions include roles at PepsiCo, where responsibilities encompassed managing a diverse portfolio across multiple markets and optimizing growth strategies, as well as analyzing category performance. Previous experiences at Unilever and Groupe Smart&co focused on category management and sales, while earlier roles included commercial assistance and event coordination during academic tenure at SKEMA Business School. Guillaume Pagot holds a Master’s degree in Commerce from SKEMA Business School, alongside a D.U.T in Techniques de commercialisation from Université du Sud Toulon Var.
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Europanel
Europanel™ measures consumer behaviour to understand market movements and their implications. Our primary sources are high quality syndicated continuous consumer panels, run in more than 50 countries by our owners GfK and Kantar - two of the top marketing information companies in the world - and our other partners. From these, we deliver actionable and creative insights to enable better business decisions.