Oliver Koll

Oliver Koll is a Professor of Marketing at the University of Innsbruck since 2018, specializing in brand equity measurement, drivers of brand equity, and stakeholder management. Additionally, since 2003, Oliver Koll has been involved with Europanel in Strategic Insights, focusing on building and servicing a network of FMCG players. As a Partner at IMARK Strategy & Research since 2001, Oliver Koll contributes to two consulting firms addressing strategic branding and positioning processes. Prior experience includes serving as Professeur Adjoint at HEC Montreal from 2001 to 2002, with research in stakeholder management and teaching various courses at the BSc, MBA, and MSc levels. Oliver Koll holds a Habilitation in Business Administration and a PhD in Business Administration/Marketing from Universität Innsbruck, an MBA in Finance and Information Systems from Tulane University, and a Mag. rer. soc. oec. in Business from Universität Innsbruck.