Roberta Bottone

Roberta Bottone is an experienced professional in pricing and business development, currently serving as a B2B Pricing Manager at Europcar Mobility Group since September 2023. Previously, Roberta held the position of CRM Project Manager at IDEE PER VIAGGIARE, leading the Salesforce implementation strategy and managing a team focused on digital marketing. Roberta's background includes significant roles at Alitalia Società Aerea Italiana S.p.A., where responsibilities ranged from Programs & Business Development Manager to Pricing & Product Manager, contributing to Salesforce initiatives and increasing customer acquisition efforts. Early career experiences include pricing roles at Air One and Hertz Italia, and a foundation in operational marketing from IP - Gruppo api. Roberta holds a degree in Economics from Università degli studi Roma TRE and has furthered education at Luiss Business School.