Léa BASIN's work experience includes being the Head of Marketing & Communications at the European Association for International Education (EAIE) starting in 2023. Prior to that, they worked at Danone from 2014-2023, holding roles such as Marketing & Sales Manager Benelux, Brand Manager Benelux, Jr. Brand Manager Benelux, Global Jr. Brand Manager, and Global Assistant Brand Manager. Léa also worked as an Assistant Brand Manager at Bayer HealthCare from 2012-2013.
Léa Basin completed a Specialized Master (MS) in Strategy Marketing at NEOMA Business School from 2013 to 2014, specializing in FMCG. Prior to that, they obtained a Master's degree (MSc) in Marketing Communication from the University of Montpellier in 2012-2013, with a minor in international business through an exchange program with Hogeschool Utrecht, The Netherlands. Their undergraduate education at the University of Montpellier from 2009 to 2012 resulted in a Bachelor's degree in Business Administration with a focus on management.
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EAIE: European Association for International Education
The EAIE is the European centre for expertise, networking and resources in the internationalisation of higher education. We are a non-profit, member-led organisation serving individuals actively involved in the internationalisation of their institutions through a combination of training, conferences, research and knowledge acquisition and sharing. Our mission is to advance international higher education, create positive change and promote dynamic collaboration in Europe and beyond. The Annual EAIE Conference, the largest of its kind in Europe, attracts more than 5000 participants.