European Wax Center
Cole Genovese is an accomplished franchisee and area developer with significant experience in the wellness and personal care industries. Currently serving as a franchisee and area developer at OHM Fitness Studios since June 2023, Cole promotes a comprehensive wellness approach through innovative services including the EMPower Suit and various wellness protocols. At European Wax Center, where Cole has been a multi-unit franchisee since 2010, ownership spans over 16 centers in California, emphasizing leadership and service excellence. Prior experience includes serving as a multi-unit franchisee for Massage Envy from 2006 to 2013. Cole holds a Master of Business Administration from California State University San Marcos and a Bachelor of Science in Electrical and Electronics Engineering from UCLA.
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