Matt George

Matt George is an experienced entrepreneur and strategic advisor with a diverse background in the fashion, footwear, and consulting industries. Notable roles include Chief Executive Officer of YEEZY, where Matt successfully increased annual sales from $15 million to over $1.2 billion, and Co-Founder of EVA USA LLC, the largest injection molded footwear factory in the United States. As Co-Owner of Stussy Canada, Matt expanded the American streetwear brand into the Canadian market. Other significant positions include Co-Founder roles at Waiola Life and Nomad, Owner of GOODFOOT, and Strategic Advisor at Unitedfront. Throughout their career, Matt has demonstrated a strong ability to grow and develop brands in competitive environments.