Yang Yu (Christina)

Yang (Christina) Yu is a skilled marketing professional with experience in brand marketing, product feasibility analysis, and e-commerce operations. Recent roles include Brand Marketing Specialist at SHEIN, where Yang focused on strategic content planning and product marketing, and Analyst at NielsenIQ, supporting new product development consulting for major clients like Unilever and P&G. Prior experiences include positions at PopSockets, NetEase, and ShopShops, where Yang contributed to brand localization, category management, and influencer marketing initiatives. Yang holds a Bachelor of Science in Business Administration with a concentration in Finance and Marketing Analytics from Fordham Gabelli School of Business and has also studied at Fudan University.