Lacey German

Lacey German, DES, is a seasoned professional specializing in digital engagement and event management, currently serving as a Senior Strategist at Everest Group since August 2023. Previously, Lacey held the position of Digital Engagement Strategist at Sterling, where event coordination efforts yielded significant financial results, including $15M in influenced ACV and 1.5k+ leads from webinars. Prior roles include Events and Operations Manager at Drexel University, where Lacey managed undergraduate events to attract prospective students, and Event Manager at Perform Group, LLC®, which saw dramatic sales growth through innovative marketing strategies. With a foundational background in arts education from Susquehanna University and Regent's University London, Lacey has effectively contributed to various organizations, enhancing their event participation and donor relations, and driving impactful fundraising initiatives.