Ark Rozental

Ark Rozental has a diverse work experience spanning several industries. Ark is currently the Founder and Chief Behavioral Economist at Everneu, a position they have held since December 2021. In addition, they serve as a Board Advisor at GLESEC GROUP starting from January 2022.

Prior to their current roles, Rozental worked as an International Speaker at From Hello to Yes®: Think Human, Act Digital since January 2015. Ark also held the position of Chief Behavioral Economics Officer and Applied Behavioral Economics Practice Leader at Aprio from January 2019 to December 2021.

Before Aprio, Rozental co-founded and served as Principal at B2H (Business-to-Human), where they helped companies enhance their marketing vision and expertise by coaching Marketing Executives. Ark'stenure at B2H lasted from August 2014 to December 2018.

Earlier in their career, Rozental co-founded Reach Smarter in January 2008, where they developed the ReachIQ™ business framework and the Smarter Orchestration System™. This allowed companies to measure their share of voice in digital media channels and orchestrate targeted digital initiatives. Ark remained with Reach Smarter until December 2018.

Rozental also served as CEO and Founder of Baby Wize from September 2005 to December 2007. Prior to that, they worked at I.D.C. Management from May 2001 to December 2007, serving as Principal and Chief Revenue Officer. During their time at I.D.C. Management, Rozental utilized internet-related services to help clients from various sectors improve their organizational outcomes.

Earlier in their career, Rozental held positions as Director of IT, Business Intelligence, Analytics, and E-Commerce at ICS and Tango Communications, both Sterling Capital Partners companies. Notably, they played a key role in increasing revenue and facilitating the successful exit of Tango Communications to a public company.

Through their various positions, Rozental has demonstrated their expertise in behavioral economics, marketing coaching, digital media, and internet-related services.

Ark Rozental has a diverse education history with a focus on various fields. Ark pursued a degree in Social Physics with a specialization in Big Data and Social Analytics from the Massachusetts Institute of Technology. Additionally, they studied Managerial Finance at The London School of Economics and Political Science (LSE) and obtained a Continuing Professional Development certification in Managerial Finance from the same institution in 2020. Ark also completed a program in Blockchain Strategy from Saïd Business School, University of Oxford, and received a certification in the same field in 2019. Furthermore, they explored the field of Gastronomy with a study in The Science of Gastronomy at The Hong Kong University of Science and Technology. Ark Rozental also has a background in Applied Mathematics and Cybernetics, obtained from BGU.