Lauren McKinley

Director Of Product Marketing at Everstream Analytics

Lauren McKinley has a diverse and extensive work experience in marketing and product management roles. Lauren is currently the Senior Global Product Marketing Manager at Everstream Analytics since April 2022. Prior to that, Lauren worked at Experience.com from August 2020 to April 2022, where they held various positions including Senior Director of Marketing, Director of Marketing, and Senior Product Marketing Manager. At Experience.com, they were responsible for leading the marketing team, developing go-to-market strategies, and managing customer and employee experiences. Before joining Experience.com, Lauren worked at UL from February 2015 to August 2020, where they held roles such as Senior Marketing Manager, Marketing Manager, Product Marketing Specialist, and Digital Marketing Specialist. In their role as a Digital Marketing Specialist, Lauren led marketing campaign execution and provided analytical support for campaign strategy development. Prior to UL, Lauren worked at SchellingPoint from November 2011 to February 2015 as a Market Research Specialist, where they focused on team alignment and optimization using a unique software platform.

Lauren McKinley has a diverse education background. Lauren completed their Master of Business Administration (MBA) at Middle Tennessee State University (MTSU) from 2017 to 2020. Prior to that, they attended the University of Pittsburgh from 2007 to 2011, where they earned their Bachelor of Science degree in Marketing with a concentration in Global Management. During their time at the University of Pittsburgh, they participated in a study abroad semester enrollment at SKEMA Business School in Antibes, France in 2010. Before college, Lauren McKinley attended Great Valley High School, although no degree or field of study information was provided for this period.

In addition to their formal education, Lauren McKinley holds certifications in specific areas. In 2016, they obtained the PMC-III (Foundations, Market, Launch) certification from Pragmatic Marketing. Lauren also obtained the HubSpot Certification in 2015.

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